TENA Women has set out to challenge the perception of and the social stigma surrounding incontinence in its latest campaign, in an exclusive new partnership with Channel 4, brokered by Zenith. Driven by Zenith and 4Sales, the campaign aims to empower women of all ages to be more open and honest with themselves and others about incontinence, encouraging them to feel comfortable and confident in their bodies. Despite one in three women over 351, and one in four men over 402 experiencing some form of bladder weakness in their lives,…
Read MoreTENA Women partners with Channel 4 to break the taboo surrounding incontinence
