Global Alliance for Public Relations and Communication Management and Corporate Excellence – Centre for Reputation Leadership has unveiled The Global PR and Communication Model, a new way to guide the job or PR and Communication professionals all over the world. The Model is structured around five strategic Building Blocks that generate and protect value in today’s world: corporate purpose, brand and corporate culture, reputation and reputational risks, communications and connected intelligence and intangible asset metrics. These Building Blocks enable organizations to achieve the differentiation, engagement, advocacy, trust and social legitimacy…
Read MoreGlobal Alliance launches, The 2021 Global PR & Communication Model
