Tag: The Ad Council

New Study Reveals Most Americans Look to Medical Professionals for Trusted Information on Social & Societal Issues, After Family

Stuart Mitchell

The Ad Council, a long-time industry leader in using the power of communications for social good, released a benchmark new study unveiling America’s most trusted messengers, where they have the most impact in driving change for social and societal issues and how they fit into the larger trusted messenger ecosystem. Most notably, the study found that doctors, close friends and scientists carry the most trust after family—with honesty, consistency and a lack of bias as key contributing traits. The report, “Who Do We Trust With Our Lives?: The Trusted Messenger…

Read More

Madwell, The Ad Council, and NHTSA Tackle the Topic of Drug-Impaired Driving

Stuart Mitchell

Independent creative agency Madwell teamed up with The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) to launch PSAs that aim to get marijuana users to think twice before getting behind the wheel and driving while high. The work is part of NHTSA and The Ad Council’s Drug-Impaired Driving Prevention campaign, which launched in spring 2019 to address this pressing traffic safety issue, which is growing increasingly important as more states legalize the sale and usage of marijuana. Research indicates that young men do…

Read More

The Ad Council and Amazon Aim to Inspire Acts of Love and Create a More Inclusive World in New Love Has No Labels Campaign

Stuart Mitchell

Today, the Ad Council announced it is working with Amazon Ads on its Emmy®-Award winning Love Has No Labels initiative to spread messages of love and inclusion across the world. Amazon’s Alexa has been asked millions of questions about love, and the newest campaign, “Alexa, what is love?”, aims to encourage people to take meaningful actions to foster inclusivity within their communities. When people ask their Alexa-enabled device, “Alexa, what is love?”, they’ll now receive a response from people of various backgrounds and identities sharing what love means to them.…

Read More

With Veterans at Far Greater Risk of Gun Suicide, New National Campaign Promotes Safe Firearm Storage to Save Lives

Stuart Mitchell

Veterans make up roughly 7% of U.S. adults, but they account for 18% of the nation’s gun suicide deaths. Brady and the Ad Council are launching new digital video public service advertisements (PSAs) for their End Family Fire campaign: “Service Never Stops .” The series features real Veterans encouraging their fellow Veterans to store their firearms securely to protect themselves and their loved ones. Directed and produced by creative teams that included Veterans, the PSAs raise awareness about the risks of “family fire,” a shooting involving an improperly stored or…

Read More

Instagram and TikTok Stars Join Seize the Awkward to Help Young Adults Maneuver Life Changes and the Continued Fallout of COVID-19

Stuart Mitchell

In support of National Suicide Prevention Month, World Suicide Prevention Day (September 10th), and as many young adults re-enter the classroom and workplace, Seize the Awkward is launching a partnership initiative to equip young people with the resources and encouragement to reach out to a friend about mental health. A joint effort between the American Foundation for Suicide Prevention, The Jed Foundation (JED), the Ad Council, and creative agency Droga5, the national award-winning campaign informs teens and young adults of the importance of supporting the mental well-being of themselves and…

Read More