Tag: The Ad Council

The Ad Council, United Way Worldwide and The Rockefeller Foundation Launch New Campaign to Highlight 211 Service and Provide Support to Those in Need

Stuart Mitchell

During a time when America has faced one of the worst economic downturns since the Great Depression, and with ongoing updates to many relief programs, a new national PSA campaign launched by the Ad Council and United Way Worldwide, with support from The Rockefeller Foundation, encourages people to call 211 or visit 211.org , a one-stop network during moments of need. With over 200 agencies and thousands of caring local experts across all 50 states, 211 provides help in navigating support services and accessing essential benefits to help build a…

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The Ad Council and COVID Collaborative’s “It’s Up To You” Campaign Highlights Stories from Descendants of the U.S. Public Health Service Syphilis Study at Tuskegee to Help Foster Confidence in the COVID-19 Vaccines

Stuart Mitchell

As part of their ongoing COVID-19 Vaccine Education Initiative and “It’s Up To You” campaign, the Ad Council and COVID Collaborative has announced a new short-form documentary in partnership with descendants of the men involved in the U.S. Public Health Service Syphilis Study at Tuskegee. The film, created by director Deborah Riley Draper, production company Coffee Bluff Pictures and creative agency JOY Collective in conjunction with Voices For Our Fathers Legacy Foundation and Black Coalition Against COVID-19, elevates a very personal and often unheard perspective on the legacy of the…

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The Ad Council and USDA Forest Service Encourage Families to Make the Forest Part of Their Story

Stuart Mitchell

Ahead of National Get Outdoors Day on June 12, the USDA Forest Service and the Ad Council announced new public service advertisements (PSAs) from the Discover the Forest campaign. Since 2009, the Ad Council and USDA Forest Service’s Discover the Forest campaign has encouraged parents and caregivers to take their families out to the forest to experience and reconnect with nature. The new creative work highlights the power of authentic storytelling to showcase the value of the forest as a place where families can deepen their connection with each other…

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The Ad Council Names Elise James-DeCruise Chief Equity Officer

Stuart Mitchell

The Ad Council has announced that Elise James-DeCruise has been named the organization’s first Chief Equity Officer. In this role, James-DeCruise will oversee the organization’s ongoing commitments to diversity, equity and inclusion—ultimately informing every aspect of the Ad Council’s mission, workplace culture and public-facing communications. James-DeCruise brings over 20 years of experience in leading strategies and solutions to promote diversity, equity and inclusion and professional development within the world of marketing and communications. Previously, James-DeCruise held the position of Chief Diversity and Inclusion Officer at Marcus Thomas, a Cleveland-based independent…

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The Ad Council and COVID Collaborative’s ‘It’s Up To You’ Launching New Efforts to Inspire Vaccine Confidence in Young Adults

Stuart Mitchell

As part of their COVID-19 Vaccine Education Initiative, the Ad Council and COVID Collaborative have announced dedicated efforts speaking to young adults about the COVID-19 vaccines, now that vaccine eligibility has been expanded nationwide to Americans 12 and older. With significant support from leading technology and media platforms, influencers and organizations, the efforts aim to address vaccine hesitancy specific to young adults ages 18-29 across the country. Recent research from the Ad Council revealed that while young adults largely believe in the importance of vaccines, they have ongoing hesitancy about…

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