Patagonia CEO Ryan Gellert Joins The B Team

The B Team recently announced the addition of Ryan Gellert, CEO of Patagonia, to its group of global business and civil society leaders.  Gellert has been at the helm of the California-based outdoor apparel company since 2020. He oversaw the transfer of the company’s ownership to two entities in September 2022: The Patagonia Purpose Trust and the Holdfast Collective. The structure legally enshrines the company’s values and purpose and allows for every dollar that’s not reinvested back into the company to be distributed as an annual dividend to help protect…

Read More