Cases of melanoma in the UK are at an all-time high, and while studies show that getting sunburnt just once can triple your risk of getting cancer, only 27% of Brits are taking proper precautions to protect their skin. [1] Drawing attention to the dangers of sun damage, Wonderhood Studios and The British Skin Foundation present ‘The Burnable Billboard’ – the world’s first multiple-location DOOH campaign to reflect the effects of too much sun exposure as it happens. The idea was a bronze prize winner in the charity category of…
Read MoreWonderhood Studios and The British Skin Foundation release striking real-time DOOH installations to demonstrate risks of sun exposure
