Tag: the Chartered Institute of Marketing

2026 shortlist revealed for CIM’s ‘The Pitch’ global student competition

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has unveiled the finalists for The Pitch 2026, CIM’s global student competition, with 13 undergraduate and 13 postgraduate teams earning a coveted place in this year’s live finals. Now in its fifteenth year, The Pitch, a competition that challenges participants to react to a real-life marketing brief, continues to push emerging marketing talent to think strategically. For the 2026 contest, CIM has joined forces with global brand IBM to provide students with the opportunity to gain a valuable, practical hands-on experience – sharpening their…

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The Chartered Institute of Marketing and the Marketers Association of Zimbabwe Form Alliance

Stuart Mitchell

The Chartered Institute of Marketing (CIM) and the Marketers Association of Zimbabwe (MAZ) have announced a new partnership to collectively advance the marketing profession, for the benefit of the sector, business and society in Zimbabwe and the United Kingdom. As part of the agreement, which commenced in May, CIM and MAZ have developed an aligned pathway for professional marketers in the two regions to obtain membership of both organisations, whilst also promoting a framework to align qualifications. The two organisations will also design programmes to support the development and mobility of the…

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The Chartered Institute of Marketing reveals the UK’s Worst Excess Packaging Offenders

Stuart Mitchell

The Chartered Institute of Marketing reveals the top nine brands voted Britain’s worst packaging offenders, with Amazon leading the way for a second consecutive year. This year’s list, which is made up of the views of 2,000 UK adults, shows that 48 per cent of consumers think Amazon is the worst brand for creating excess packaging. The next two brands received considerably less votes, with 9 per cent saying Tesco uses too much packaging, followed by eBay at 7 per cent.  The list sees notable new additions including heritage brands,…

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Shortlist revealed for Nationwide Student Marketing Competition

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has announced its shortlist of ten teams from across the UK going through to the final round of their student competition, The Pitch. Now in its eighth year, The Pitch sees students from leading universities compete to respond to a live client brief in a bid to win the title of ‘Marketer of the Future’. This year, teams put forward ideas to support Hawaiian Tropic’s drive to help young women feel confident and protected in the summer months. The judging panel this year includes…

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Global Organisations Launch The Data Literary Project To Combat Data Illiteracy

Stuart Mitchell

Global industry leaders launched The Data Literacy Project to meet the growing demand for a data literate workforce. The community is dedicated to making society fluent in data, and places data literacy at the heart of individual and organizational success. As an essential skill in the Fourth Industrial Revolution, data literacy empowers everyone to ask questions of data and machines, build knowledge, make decisions and communicate its meaning with others. Yet, experts estimate that fewer than one-third of us can confidently understand, analyze and argue with data.* The Data Literacy…

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