Tag: The Chartered Institute of Marketing (CIM)

Widening Sector Skills Shortage Addressed by New CIM Ofqual Regulated Specialist Awards

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has launched their new Level 6 Specialist Awards, consisting of short, nine credit qualifications covering a range of skills including SEO and paid search management, content strategy, social media management, ecommerce, and AI marketing. The announcement comes in the midst of an industry skills shortage, with the Specialist Awards providing marketers a means of upskilling that is cost effective, flexible and convenient. In addition to this, a key advantage of the new Specialist Awards is that they are assessed through an on-screen multiple choice…

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Half of marketers have suffered 100 days without wellbeing support from their employers

Stuart Mitchell

The Chartered Institute of Marketing (CIM) and Hays issued a warning to its members and the wider marketing community to consider the wellbeing of employees working from home. The call comes in response to research from recruiting experts Hays that shows half (47%) of employers had failed to provide any form of wellbeing support to marketing teams since lockdown began 100 days ago.  The consequences of social isolation and enforced absence from the office have had a severe impact on the mental well-being of marketers. A quarter (25%) of those…

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