Two new Lions in 2019 reflect “a shifting industry landscape”

Two new Lions will be added to the Cannes Lions awards line-up in 2019. The Creative Strategy Lions will sit within the Reach Track and will celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture. Elsewhere, complementing the Entertainment Track, the Entertainment Lion for Sport will celebrate creativity that leverages the galvanising power of sports and eSports for brands. Simon Cook, VP Creative Excellence, Cannes Lions said: “Both of these Lions represent a shifting industry landscape and now…

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