Asda partners with The Good Roll to bring sustainable toilet roll to UK retail market

Sustainable household paper brand, The Good Roll, is launching in the UK for the very first time in an exclusive deal with supermarket giant, Asda. The Amsterdam-based business produces paper products, including toilet roll and kitchen towel, which are good for the planet and give back to communities across West Africa. Hailed as 100% tree friendly, The Good Roll products are made from 100% bamboo and not only contain twice as many sheets as a standard roll, but they are free from chemicals like chlorine, colourants, and fragrances. In addition,…

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