C4 launches unique ad-break takeover for The Great High Street Comeback

To show the Great British public that the high street is back and open for business, Channel 4 will tonight launch ‘The Great High Street Comeback’ – an exclusive ad-break takeover in partnership with American Express, Coca-Cola, Bought by Many, Lloyds Bank and Rightmove. The break will see these five major brands and Channel 4 come together to each donate a 30 second ‘comeback’ ad spot to an independent high street business from across the UK, in a gesture which will help raise the profile of their area and business…

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