INFINITI Launches the “INFINITI Coaches’ Charity Challenge” Campaign

INFINITI kicks off the most exciting season for college basketball with the “INFINITI Coaches’ Charity Challenge” and a new creative campaign that encourages fans to take a #timeout2vote for their favorite coaches and charities. The INFINITI Coaches’ Charity Challenge is a unique aspect of the brand’s partnership with the National Association of Basketball Coaches (NABC), the NCAA® and ESPN. At the start, 48 NCAA® Division I men’s basketball coaches compete for fan votes in a four-round contest that raises money for charities of the coaches’ choice. INFINITI, an official corporate…

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