Tag: the IPA

The IPA has published Advertising Works 27, which provides an in-depth exploration and leading industry analysis of the winning papers and themes from the 2024 IPA Effectiveness Awards. The book, edited by Convenor of Judges Jo Arden, contains full versions of the Gold-winning Guinness, Laithwaites, McCain, Specsavers and Yorkshire Tea case studies, as well as summaries of a further 22 Silver and Bronze-winning papers. It also includes five chapters exploring the key themes from the winning work to provide new learning, evidence and inspiration about advertising effectiveness. These chapters include:…

The IPA has this week submitted its response to the Government’s Consultation on Copyright and AI. While grateful for the opportunity to respond to the Consultation, the professional body for UK advertising agencies has highlighted to Government that it raises many issues, demonstrating the complexities of the law of copyright and its application to the use of generative AI. In its response to the specifics of the Consultation, the IPA has outlined that: It is not convinced by the proposal to expand the text and data mining (TDM) exception for…

The IPA has launched a new report showcasing the 10 core ways that companies are supporting the mental health and wellbeing of their people. The guide, Game-changing ideas for people’s wellbeing, is born of IPA President Josh Krichefski’s People First agenda, and draws on the findings of the 100-plus companies that have successfully acquired their IPA People First Promise badge of honour for demonstrating their commitment to their people’s mental health and wellbeing. The ten core principles for supporting employee mental health – common to the People First Promise badge…