the IPA | Ethical Marketing News

IPA announces 2025 New Year Honours

February 12, 2025January 13, 2025 Stuart Mitchell

The IPA is celebrating seven advertising industry greats for their outstanding service and for raising the reputation of adland at large. They will be bestowed an IPA Fellowship (FIPA) or Honorary Fellowship (Hon. FIPA) at the IPA President’s Reception on Thursday 9 January. Receiving a Fellowship: Chris Byron, Chief Commercial Officer, Omnicom Media Group Annie Gallimore, Managing Director, TBWA London Josh Krichefski, CEO, GroupM EMEA and IPA President Receiving an Honorary Fellowship (for individuals not with an IPA member agency): Belinda Beeftink, former Research Director, IPA Matt Hill, Director of Insight…

IPA announces prestigious Effectiveness Awards shortlist

September 5, 2024July 27, 2024 Stuart Mitchell

Twenty-eight outstanding case studies have been named on the prestigious IPA Effectiveness Awards 2024 shortlist. The shortlist is made up of 21 single-market case studies, four not-for-profit and three multi-market entries from the UK, Ireland, Australia, New Zealand, USA and Pakistan. Of these, seven agencies and 13 brands have been shortlisted with their first entry into the IPA Effectiveness Awards. Additional information about the IPA Effectiveness Awards 2024 shortlist: adam&eveDDB is the most shortlisted agency with four cases, followed by MG OMD (three), VCCP and VML (both two). The seven…

IPA response to GARM discontinuation

August 14, 2024August 13, 2024 Stuart Mitchell

IPA Director General Paul Bainsfair has responded to the news that the WFA is discontinuing the Global Alliance for Responsible Media (GARM). Says IPA Director General Paul Bainsfair: “We are disappointed to hear that the Global Alliance for Responsible Media (GARM) is being discontinued. GARM served an important role in tackling illegal and harmful content online, raising standards across the board in the process. Illegal and harmful content on digital media platforms remains a significant challenge for our industry, and one that will require cross-industry collaboration to solve.” The news…

Forty-one agencies honoured for outstanding professional development

July 11, 2024June 3, 2024 Stuart Mitchell

The IPA is celebrating the 41 agencies that have achieved CPD Gold Accreditation for their exceptional professional development programmes, and outstanding investment in the professional development and wellbeing of their employees throughout 2023. CPD Gold agencies continue to prove that investment in learning and development is a business imperative, with some outstanding examples of CPD culture, innovation and effectiveness. On average, the CPD Gold agencies earned £5.40 return on every £1 invested in learning and development in 2023, retained 91% of clients, and saved £286,420 on recruitment costs with an…

Climate anxiety far higher among ad industry than general public

June 23, 2024May 16, 2024 Stuart Mitchell

Climate anxiety is far higher for those working in the ad industry than the general public, and perceptions about the ad industry’s impact on the climate crisis are far less positive for those working in the ad industry business versus the general public. These are just some of the key findings from new IPA data, carried out by Ipsos, that were debated at an IPA Advertising Week Europe “Advertising and the Climate Crisis” event. The research was commissioned by the IPA Media Climate Action Group and carried out in April…