Tag: the IPA

IPA publishes Agency Census 2024

Stuart Mitchell

The IPA has published its 2024 Agency Census revealing that overall staff numbers within IPA agency membership have increased marginally year-on-year. According to the 2024 IPA Agency Census, now in its 65th year, total employee numbers, within IPA member agencies, as at 1 September 2024, totalled. 26,787, up from 26,630 recorded in 2023. Breaking this overall figure down by agency type, the number of employees in creative and other non-media agencies has increased from an estimated 14,698 in 2023 to 14,775 in 2024, and the number of employees in media…

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IPA announces 2025 New Year Honours

Stuart Mitchell

The IPA is celebrating seven advertising industry greats for their outstanding service and for raising the reputation of adland at large. They will be bestowed an IPA Fellowship (FIPA) or Honorary Fellowship (Hon. FIPA) at the IPA President’s Reception on Thursday 9 January. Receiving a Fellowship: Chris Byron, Chief Commercial Officer, Omnicom Media Group Annie Gallimore, Managing Director, TBWA London Josh Krichefski, CEO, GroupM EMEA and IPA President Receiving an Honorary Fellowship (for individuals not with an IPA member agency): Belinda Beeftink, former Research Director, IPA Matt Hill, Director of Insight…

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IPA announces prestigious Effectiveness Awards shortlist

Stuart Mitchell

Twenty-eight outstanding case studies have been named on the prestigious IPA Effectiveness Awards 2024 shortlist. The shortlist is made up of 21 single-market case studies, four not-for-profit and three multi-market entries from the UK, Ireland, Australia, New Zealand, USA and Pakistan. Of these, seven agencies and 13 brands have been shortlisted with their first entry into the IPA Effectiveness Awards. Additional information about the IPA Effectiveness Awards 2024 shortlist: adam&eveDDB is the most shortlisted agency with four cases, followed by MG OMD (three), VCCP and VML (both two). The seven…

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IPA response to GARM discontinuation

Stuart Mitchell

IPA Director General Paul Bainsfair has responded to the news that the WFA is discontinuing the Global Alliance for Responsible Media (GARM). Says IPA Director General Paul Bainsfair: “We are disappointed to hear that the Global Alliance for Responsible Media (GARM) is being discontinued. GARM served an important role in tackling illegal and harmful content online, raising standards across the board in the process. Illegal and harmful content on digital media platforms remains a significant challenge for our industry, and one that will require cross-industry collaboration to solve.” The news…

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Forty-one agencies honoured for outstanding professional development

Stuart Mitchell

The IPA is celebrating the 41 agencies that have achieved CPD Gold Accreditation for their exceptional professional development programmes, and outstanding investment in the professional development and wellbeing of their employees throughout 2023. CPD Gold agencies continue to prove that investment in learning and development is a business imperative, with some outstanding examples of CPD culture, innovation and effectiveness. On average, the CPD Gold agencies earned £5.40 return on every £1 invested in learning and development in 2023, retained 91% of clients, and saved £286,420 on recruitment costs with an…

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