Having firmly cemented their unique brand positioning that ‘science is the solution’, The Kids’ Cancer Project are set to embark on a marketing campaign to demonstrate how the medical research they fund directly benefits young patients. Enter Richards Rose, a communications agency that has worked with the independent national charity for over three years and in 2016 were instrumental in delivering a television commercial featuring Dr Alex Willows, himself a childhood cancer survivor. In their latest collaboration, the team at Richards Rose and The Kids’ Cancer Project have developed a…
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