New creative assets from the Ad Council, the National Highway Traffic Safety Administration and For Goodness Sakes encourage drivers to keep their eyes forward and put down their cell phones

In support of Distracted Driving Prevention Month this April, the Ad Council, the National Highway Traffic Safety Administration (NHTSA) and For Goodness Sakes released new creative assets that raise awareness of the dangers of using a cell phone while driving. These new creative assets are an extension of NHTSA and the Ad Council’s ongoing Distracted Driving Prevention campaign to discourage the ever-present temptation for cell phone usage while operating a vehicle. The aim of the creative is to encourage drivers to be more aware of their behavior and avoid distractions…

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