Tag: VML

POWERADE Launches the Athletes Code, a Commitment to Supporting Mental Health in Sports

Stuart Mitchell

POWERADE has announced The Athletes Code, a commitment to a more inclusive and progressive relationship with athlete partners to support their mental well-being. Launching in partnership with Olympic Gold Medalist and World Cup Champion Alex Morgan, Olympic gold medalist swimmer Tatjana Smith, South African footballer Linda Motlhalo, and Brazilian Paralympic swimmer Douglas Matera, The Athletes Code is a contractual provision that allows athletes to pause their partnership commitments to focus on their mental well-being, without losing their sponsorship. The Athletes Code launches at a time when athletes are under immense…

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VML launch provocative “Lessons From My Neighborhood” Campaign

Stuart Mitchell

VML and Kansas City Youth Ambassadors have launched a provocative digital campaign, titled “Lessons From My Neighborhood.”  The aim of the campaign is to show potential donors what life is like for some underpriveleged American children who may face poverty, murder and drugs as part of everyday life. The campaign aims to show that the issues are clear – but most people ignore them. The video’s are made to look like they are child appropriate and are based on stories told by kids, and look like they wouldn’t be out…

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My Favourite 10 Charity/Non-Profit/Ethical Campaigns of November 2017

Stuart Mitchell

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – November 2017. 10. UNICEF launched a new social media campaign, designed by VML called ‘Furniture that Hides from hurting’. The campaign includes videos of unsuspecting parents in a shop being introduced to a new line of furniture called ‘Furniture that Hides from Hurting.’ This is a shocking ad in many ways but definitely an important one. Unicef Launch ‘Furniture that Hides from Hurting’ Campaign 9. In 2016, the world lost one of…

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A Good Month for Equality – But Only a Start

Stuart Mitchell

It’s been a great month or so for both diversity and equality within the industry. First of all it’s been great that there have now been agencies who are certified by 3%. 72andSunny and VML have become the first 3% Certified Agencies. In 2015, 3% announced the development of the Certification program which would help to further promote gender equality and inclusion at advertising/creative agencies. After conducting extensive research and surveying dozens of agencies of varying sizes, 3% developed a benchmarking platform which identified the current state of the industry…

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Unicef Launch ‘Furniture that Hides from Hurting’ Campaign

Stuart Mitchell

UNICEF have launched a new report A Familiar Face: Violence in the lives of children and adolescents uses the latest data to show that children experience violence across all stages of childhood and in every region of the world. “It is unacceptable that children of all ages in every region of the world face violence in the places where they should be safe – their homes, schools and communities. The devastation caused by violence canlast a child’s entire life andis often passed down from one generation to the next,” said…

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