PBTF and RPA Create videos to Help Make Cancer Care Less Scary for Kids

A brain tumor diagnosis is scary for anyone, but for children it can be even scarier and more confusing. The Pediatric Brain Tumor Foundation, the world’s largest nonprofit dedicated to families facing a child’s brain tumor diagnosis, and leading independent ad agency RPA created a fictional group of characters called the Imaginary Friend Society to help teach kids about treatment in a way that’s easy to understand. The imaginary friends appear in a series of 20 animated films that feature various experiences children confront after a diagnosis, such as: What’s…

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