New IPA learning on pricing strategies

A new IPA white paper, The Price of Success, was unveiled at this year’s IPA Business Growth Conference. Authored by Janet Markwick and Sam Jordan, the paper was commissioned to help agencies address problems with the traditional Cost-Plus-Billing model in an era of declining agency fees and growing agency workloads. It will act as an invaluable companion for agencies to ensure their pricing strategy is related to the value generated for the client rather than the resources used. They identified six key factors within an agency pricing strategy: Client needs:…

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