Tag: The RealReal

The RealReal and Stella McCartney Announce Partnership Extension

Stuart Mitchell

The RealReal and Stella McCartney announced today the renewal of their year-long partnership to motivate and drive consumers to participate in a circular economy through consignment. The partnership extends the life cycle of Stella McCartney items by keeping them out of landfills and giving them a second life through resale. The fashion industry is considered the second most polluting industry on the planet next to automotive. And, according to the Ellen MacArthur Foundation’s 2017 report, The New Textiles Economy, the equivalent of one garbage truck of textiles is landfilled or…

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The RealReal Launches Sustainability Calculator on National Consignment Day

Stuart Mitchell

The RealReal, as announced the launch of its Sustainability Calculator for consignment in acknowledgment of National Consignment Day on Oct. 1, 2018. The objective of the calculator was to create a sound, science-based, tool to quantify the positive impact of consignment on the planet.  This first generation calculator focused solely on women’s apparel.  The initial calculation measured the impact of 2.5 million women’s clothing items consigned to The RealReal. The results showed the company has offset 65 million car miles in greenhouse gasses and energy since 2012.    “Consigning is…

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The RealReal and Stella McCartney Raise Awareness of the Circular Economy with New Earth Day Campaign: ‘The Future of Fashion is Circular’

Stuart Mitchell

 The RealReal, and its partner Stella McCartney today announced a new Earth Day campaign to bring greater awareness to the circular economy for luxury fashion. The ad, titled “the Future of Fashion is Circular”, promotes a “make well, buy well, resell” mindset encouraging fashion designers to produce high quality items and shoppers to be conscious in purchasing items that retain value–and in time, reminding them to resell to new buyers. This extends the life of luxury items, keeps them out of landfills, and puts them in the hands of new…

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