The RealReal and Stella McCartney announced today the renewal of their year-long partnership to motivate and drive consumers to participate in a circular economy through consignment. The partnership extends the life cycle of Stella McCartney items by keeping them out of landfills and giving them a second life through resale. The fashion industry is considered the second most polluting industry on the planet next to automotive. And, according to the Ellen MacArthur Foundation’s 2017 report, The New Textiles Economy, the equivalent of one garbage truck of textiles is landfilled or burned every second.
“For clothes that have already been used and become unwanted, but which are still durable enough to be used again, enhanced resale models offer an attractive opportunity.”
— Ellen MacArthur Foundation, The New Textiles Economy Report, 2017
Stella McCartney is a pioneer of countless sustainable fashion innovations since starting her namesake brand 17 years ago. The recognition by the designer of consignment as a critical piece of the circular economy has brought attention to its importance across the industry. By buying Stella McCartney, and consigining with The RealReal, consumers are helping the planet by keeping well-made, sustainably-manufactured items out of landfills. The partnership has yielded strong results with The RealReal consignors of Stella McCartney items increasing by 65% year over year, and the number of Stella McCartney items consigned increasing by 74% year over year. To date, The RealReal has saved enough energy and greenhouse gasses through consignment to equal 65 million driving miles.
Stella McCartney, founder and creative director said:
“Moving from reducing our negative environmental impact to making a positive impact, requires all of us to change our mindset and leverage solutions that will make fashion circular and eliminate waste. The partnership with The RealReal created an easy and impactful solution for our customers to participate in a circular economy. We look forward to growing the partnership in 2019,”
In October, The RealReal launched its proprietary Sustainability Calculator developed with advisors from The Ellen MacArthur Foundation, Stella McCartney, World Resources Institute and several other industry leaders. The tool helps The RealReal consignors measure the positive impact of their consignment on the planet.