Past Campaigns – Guinness – Never Alone & The Right Path


As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is from Guinness and was released in 2015 to coincide with that years Rugby World Cup. The Guinness Rugby Never Alone and Right Path campaigns were developed at AMV BBDO. Never Alone In the build up to the 2015 Rugby World Cup, Guinness released two commercials which showcased two of the sports most beloved…

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