Guinness embarks on regenerative agriculture pilot as good things are taking root

Guinness is undertaking one of the most ambitious regenerative agriculture pilots to take place on the island of Ireland. Regenerative agriculture is an approach to farming that works in harmony with the natural environment to put back more than it takes out. This extensive, three-year farm-based programme intends to highlight opportunities for reducing the carbon emissions of barley production. The key outcomes are expected to include: Improvements in soil health and its carbon sequestration potential Enhanced biodiversity Reduction in synthetic fertiliser use Enhanced water quality Improved farmer livelihoods The ambition…

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Past Campaigns – Guinness – Never Alone & The Right Path


As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is from Guinness and was released in 2015 to coincide with that years Rugby World Cup. The Guinness Rugby Never Alone and Right Path campaigns were developed at AMV BBDO. Never Alone In the build up to the 2015 Rugby World Cup, Guinness released two commercials which showcased two of the sports most beloved…

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