The Royal Australian Mint creates millions of new ways to donate via Saatchi & Saatchi

The Royal Australian Mint and Saatchi & Saatchi Melbourne have launched ‘Donation Dollar’, the world’s first legal tender currency designed to be donated. The plan is to mint a ‘Donation Dollar’ for every Australian, creating 25 million reminders to donate. As a nation we have been fast to adopt online and digital payment methods – ever more so since the pandemic. Sadly, a shift away from notes and coins has had unforeseen and significant consequences on Australian charities. Many of which rely on coin donations – as do the most…

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