Tag: The RSPCA

Animal Welfare ‘goliaths’ join forces – and the results could be ‘game changing’

Stuart Mitchell

A leading academic and self-proclaimed animal lover has been named as the head of a new Animal Welfare Evidence Centre – and making the economic case to governments for better animal welfare will be top of her in-tray. Dr Jennifer Maher has been named Chief of Research for the new body, which will be focused on researching the human behaviours and societal systems that currently drive harm to animals.  She has started in post on 6 July, and says the formation of the Evidence Centre has been a “long time…

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Eponymous animal welfare charity, the RSPCA has returned to TV advertising with a new creative produced by Space City

Stuart Mitchell

The RSPCA has released its new TV advert with Space City, showcasing the horrific plight of the Whippet, Clover and her subsequent recovery with the charity. The egregiously abused dog is featured throughout the advert – at both first and end branding, to ensure of maximum retention, memorability and instant response. Emotive consistency was underscored in the advert by the visuals and audio, for the benefit of response through calls, texts and online engagement. Having been found abandoned in 2016, Clover endured a difficult convalescence period, but recovered. When the RSPCA inspectors found Clover, her mouth had been tightly taped shut with gaffer tape – presumably to stop her barking. But it meant that she couldn’t eat or drink – she could hardly breathe. The commercial tells the story of how she was rescued and –…

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