The RSPCA has released its new TV advert with Space City, showcasing the horrific plight of the Whippet, Clover and her subsequent recovery with the charity.
The egregiously abused dog is featured throughout the advert – at both first and end branding, to ensure of maximum retention, memorability and instant response.
Emotive consistency was underscored in the advert by the visuals and audio, for the benefit of response through calls, texts and online engagement.
Having been found abandoned in 2016, Clover endured a difficult convalescence period, but recovered.
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The campaign will feature on myriad channels nationwide from Monday, 12 February, until the end of March, with the charity utilising both phone number and website leverages to incite and elicit instant responses and attributable success.
60 and 90-second versions have been produced of the ad, with media buying undertaken by John Ayling Associates.
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