The Tough Enough to Wear Pink™ western campaign to fight breast cancer celebrates its 16th anniversary by reaching the $35 million fundraising mark

Despite cancellations of rodeo and western events due to COVID-19, many rodeos were able to keep their schedule by incorporating special safety guidelines, but those who couldn’t still continued with their fundraising efforts. This past year, the Tough Enough to Wear Pink™ (TETWP) campaign raised $1 million, adding to its 16-year fundraising total. The campaign was created in 2004 by Terry Wheatley, wine industry executive and matriarch of a professional rodeo cowboy family, and Karl Stressman, former director of special events for Wrangler and former Commissioner of the Professional Rodeo…

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