The Truth About Opioids Campaign Wins Emmy Award

The youth and young adult opioid misuse prevention and education campaign, The Truth About Opioids, won an Emmy in the Outstanding Special Class – Short Format Daytime Program category at the 46th Annual Daytime Creative Arts Emmy Awards. The winning 6-minute video “Treatment Box: Rebekkah’s Story” brings viewers face to face with the truth about opioids by capturing 26-year-old Rebekkah’s experience with opioid addiction and her journey to recovery. The campaign demonstrates that opioid addiction can happen to anyone after just five days, and helps young people to understand the dangers associated with…

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ONDCP, Truth Initiative and the Ad Council Join Forces on National Effort to Fight Opioid Misuse

The White House Office of National Drug Control Policy (ONDCP), Truth Initiative® and the Ad Council today unveiled The Truth About Opioids, a comprehensive public education campaign focused on preventing and reducing misuse of opioids among youth and young adults. The multi-channel campaign is designed to help young people understand the facts about opioids, the risk of addiction and the crucial role young people can play in solving the crisis within their communities. The new campaign will be supported in donated media by top digital, social and linear platforms that…

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