Optimism around business in 2025 appears to be higher, with two out of three (65%) of marketers expecting improved trading conditions, though marketing budget expectations aren’t quite as positive, according to The Voice of the Marketer 2025, a new report by WARC released today based on an in-depth survey of more than 1,000 marketers worldwide. Global advertising investment is on track to surpass $1trillion for the first time this year, and is set to grow +7.6% in 2025 per the latest advertising spend forecasts by WARC Media. The research suggests…
Read MoreWARC releases The Voice of the Marketer 2025 – a deep dive into a global survey of 1,000+ marketers
