Tag: The Wildlife Trusts

Aviva helps restore rare native British rainforests

Stuart Mitchell

Aviva announces a £38 million donation to restore Britain’s lost temperate rainforests in the UK. Aviva believes this is one of the most effective nature based interventions to help remove carbon dioxide from the atmosphere. The restored rainforests will also provide a positive contribution to the nature and biodiversity crisis, as well as supporting flood protection and resilience. The donation is part of Aviva’s Net Zero 2040 ambition. Native to the British Isles, temperate rainforest is an incredibly rare and biodiverse habitat that once stretched from Cornwall to the west…

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Scientists embark on world-first study to reveal carbon stored in UK seas

Stuart Mitchell

The UK will become the first nation to produce a complete map of its blue carbon stores, thanks to a new, pioneering project.   The Blue Carbon Mapping project – led by the Scottish Association for Marine Science (SAMS) and funded by WWF-UK in collaboration with The Wildlife Trusts and RSPB – builds on the blue carbon mapping that began in Scotland.   The final report will be produced by the summer of 2023, with initial findings expected later this year.   There is currently limited information about how much carbon is stored…

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The Wildlife Trusts and Clear Channel join forces

Stuart Mitchell

A new partnership between The Wildlife Trusts and leading media and infrastructure company Clear Channel is set to bring green-roofed bus stops buzzing with life to even more locations across the UK. The pioneering five-year partnership announced today will help save wildlife in towns and cities and bring people closer to nature, through living bus stops and other urban greening campaigns which will engage the public. Clear Channel’s bus stops and other street furniture have been shaping towns and cities for decades. As urban biodiversity becomes increasingly critical, the partnership…

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Badger, Ratty, Mole and Toad Strike Out for a Wilder Future

Stuart Mitchell

Sir David Attenborough, Stephen Fry, Catherine Tate, Alison Steadman and Asim Chaudhry are backing a new campaign for The Wildlife Trusts, calling for nature’s recovery in the UK. The new ‘Wind in the Willows: Official Trailer’ brings to life the 21st century threats facing the much-loved characters from the children’s classic. The animated trailer calls on everyone to help bring our wildlife back and secure a wilder future, before it’s too late. Created by advertising agency, Don’t Panic, and produced by animation house, Rowdy, the film trailer shows how the…

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Don’t Panic Appointed as The Wildlife Trusts’ Agency of Record

Stuart Mitchell

Environmental charity, The Wildlife Trusts, has appointed the independent creative agency, Don’t Panic as its agency of record, after a competitive pitch against five other agencies. Don’t Panic has been briefed to create a nationwide campaign delivering strategy, overarching campaign concept, creative executions, production, distribution and media buys. In what The Wildlife Trusts hopes will become their biggest public engagement campaign; their  2019 ambition is to stop the decline of the UK’s wildlife by galvanising the public into taking action for its recovery, including a call for strong laws to…

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