The Women’s Football Alliance (WFA), the largest, longest running and most competitive women’s tackle football league in the world, partnered with Havas New York, the North American flagship agency of Havas Creative Network, on a campaign designed to highlight the disparity and inequity that still exists between men and women playing the exact same sport. During the big game, the biggest advertising spectacle in the nation, WFA posed a simple ask to all the major advertising brands: “give us a second”. With a single 30-second commercial costing an estimated $7M…
Read MoreWFA Hijacks This Year’s Big Game With New #givesusasecond Campaign
