Brady’s This is Our Lane initiative — a community of thousands of healthcare professionals led by gun violence survivor and Johns Hopkins trauma surgeon Dr. Joseph Sakran — has partnered with dentsu health for a targeted six-figure advertising campaign of donated media calling on pediatricians, primary care practitioners, and healthcare professionals across all fields to bring the conversation on gun safety into patient care and the exam room. The campaign, which is This Is Our Lane’s first-ever paid media effort, directs users to a resource guide with evidence-based best practices,…
Read MoreBrady Launches Campaign to Mobilize Healthcare Professionals in the Fight Against Gun Violence
