Tag: Brady

IDPH, Brady & Ad Council Unveil Video PSA to Promote “Pause to Heal” Firearm Safety Campaign in Illinois

Stuart Mitchell

The Illinois Department of Public Health (IDPH), Brady: United Against Gun Violence and the Ad Council recently premiered a new video public service advertisement (PSA) to raise awareness about the lifesaving potential of Firearm Restraining Orders (FROs), also known as “extreme risk laws” or “red flag laws,” in Illinois. The new film builds upon the first phase of the “Pause to Heal” campaign, initially launched in April 2024 in Illinois. WATCH THE PSA: This public safety effort is part of a planned multi-state “Pause to Heal” campaign designed to prevent…

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IDPH, Brady & Ad Council Unveil Video PSA to Promote “Pause to Heal” Firearm Safety Campaign in Illinois

Stuart Mitchell

The Illinois Department of Public Health (IDPH), Brady: United Against Gun Violence and the Ad Council are today premiering a new video public service advertisement (PSA) to raise awareness about the lifesaving potential of Firearm Restraining Orders (FROs), also known as “extreme risk laws” or “red flag laws,” in Illinois. The new film builds upon the first phase of the “Pause to Heal” campaign, initially launched in April 2024 in Illinois. WATCH THE PSA: This public safety effort is part of a planned multi-state “Pause to Heal” campaign designed to…

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“Safe Stories” National PSA Campaign Responds to Growing Gun Suicide Epidemic

Stuart Mitchell

Recently, the Ad Council and Brady, in partnership with dentsu, launched the newest addition to the life-saving End Family Fire program: “Safe Stories,” a multimedia campaign and immersive digital experience that shares the real stories of seven people who contemplated taking their own life by a firearm. The effort, which is told through a book that doubles as a gun safe, encourages safe storage to prevent a personal moment of crisis from turning into a tragedy. Unfortunately in America, 66% of gun owners have at least one unlocked firearm, allowing…

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The Ad Council & Brady Encourage Gun Owners to ‘Prepare for Misuse’ with help from McKinney

Stuart Mitchell

The Ad Council and Brady have launched the newest addition to the life-saving End Family Fire campaign, “Prepare for Misuse.” The new public service advertisements (PSAs) evolve the campaign’s longtime focus on the dangers of unsecured guns by depicting the broad range of gun violence—including unintentional shootings, firearm suicide, and intentional shootings—that can be prevented through safe gun storage. The PSAs, which will appear nationwide, include a series of digital and TV spots and out-of-home (OOH) created pro bono by creative and media agency McKinney. Family fire refers to a…

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With Veterans at Far Greater Risk of Gun Suicide, New National Campaign Promotes Safe Firearm Storage to Save Lives

Stuart Mitchell

Veterans make up roughly 7% of U.S. adults, but they account for 18% of the nation’s gun suicide deaths. Brady and the Ad Council are launching new digital video public service advertisements (PSAs) for their End Family Fire campaign: “Service Never Stops .” The series features real Veterans encouraging their fellow Veterans to store their firearms securely to protect themselves and their loved ones. Directed and produced by creative teams that included Veterans, the PSAs raise awareness about the risks of “family fire,” a shooting involving an improperly stored or…

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