Tag: Brady

IDPH, Brady and the Ad Council Join Forces to Educate Illinoisans About Life-Saving Firearm Restraining Orders

Stuart Mitchell

The Illinois Department of Public Health (IDPH), Brady: United Against Gun Violence and the Ad Council are debuting the next phase of their “Pause to Heal” campaign, an innovative public-private partnership that was piloted in 2024 to raise awareness of Firearm Restraining Orders (FROs), also known as “extreme risk laws” or “red flag laws.” Despite these tools’ proven efficacy at preventing firearm injuries and deaths, awareness among the general public remains low. This year, the campaign is launching a new suite of public service advertisements (PSAs) that illustrate how loved…

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Brady Launches Campaign to Mobilize Healthcare Professionals in the Fight Against Gun Violence

Stuart Mitchell

Brady’s This is Our Lane initiative — a community of thousands of healthcare professionals led by gun violence survivor and Johns Hopkins trauma surgeon Dr. Joseph Sakran — has partnered with dentsu health for a targeted six-figure advertising campaign of donated media calling on pediatricians, primary care practitioners, and healthcare professionals across all fields to bring the conversation on gun safety into patient care and the exam room. The campaign, which is This Is Our Lane’s first-ever paid media effort, directs users to a resource guide with evidence-based best practices,…

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IDPH, Brady & Ad Council Unveil Video PSA to Promote “Pause to Heal” Firearm Safety Campaign in Illinois

Stuart Mitchell

The Illinois Department of Public Health (IDPH), Brady: United Against Gun Violence and the Ad Council recently premiered a new video public service advertisement (PSA) to raise awareness about the lifesaving potential of Firearm Restraining Orders (FROs), also known as “extreme risk laws” or “red flag laws,” in Illinois. The new film builds upon the first phase of the “Pause to Heal” campaign, initially launched in April 2024 in Illinois. WATCH THE PSA: This public safety effort is part of a planned multi-state “Pause to Heal” campaign designed to prevent…

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IDPH, Brady & Ad Council Unveil Video PSA to Promote “Pause to Heal” Firearm Safety Campaign in Illinois

Stuart Mitchell

The Illinois Department of Public Health (IDPH), Brady: United Against Gun Violence and the Ad Council are today premiering a new video public service advertisement (PSA) to raise awareness about the lifesaving potential of Firearm Restraining Orders (FROs), also known as “extreme risk laws” or “red flag laws,” in Illinois. The new film builds upon the first phase of the “Pause to Heal” campaign, initially launched in April 2024 in Illinois. WATCH THE PSA: This public safety effort is part of a planned multi-state “Pause to Heal” campaign designed to…

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“Safe Stories” National PSA Campaign Responds to Growing Gun Suicide Epidemic

Stuart Mitchell

Recently, the Ad Council and Brady, in partnership with dentsu, launched the newest addition to the life-saving End Family Fire program: “Safe Stories,” a multimedia campaign and immersive digital experience that shares the real stories of seven people who contemplated taking their own life by a firearm. The effort, which is told through a book that doubles as a gun safe, encourages safe storage to prevent a personal moment of crisis from turning into a tragedy. Unfortunately in America, 66% of gun owners have at least one unlocked firearm, allowing…

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