Tag: Tide

Tide’s Loads of Hope Celebrates National Laundry Day with Donation to Ronald McDonald House Charities® (RMHC) Canada

Stuart Mitchell

To celebrate national laundry day, Tide, has announced a two-year commitment to RMHC Canada. As part of the brand’s Ambition 2030 goals to expand its Loads of Hope program tenfold, Tide will be donating $400,000.00 over the next two years to RMHC Canada to help provide families the comforts of home by enhancing, supporting, and/or expanding laundry programs at Ronald McDonald House and Family Room locations across the country. Across Canada, RMHC cares for the emotional and physical wellbeing of families with sick children who must travel long distances to…

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Tide and World Wildlife Fund Join Forces to Encourage Next Impactful Eco-Habit: Washing in Cold

Stuart Mitchell

Tide and World Wildlife Fund (WWF) are joining forces to encourage a new eco-habit in response to survey data that finds Americans are looking for more ways to save energy in their daily lives: “wash your laundry in cold water.” Washing in cold saves up to 90% of the energy in every wash cycle and can save Americans up to $150 a year. Put another way, switching one load from hot to cold saves enough electricity to power the average American home for over an hour. To raise awareness of…

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Tide and the NFL Inspire Fans to Make a Positive Impact and #TurnToCold

Stuart Mitchell

Tide®, America’s #1 laundry detergent brand, announced today that it is joining forces with another iconic brand – the National Football League (NFL) – to motivate fans to turn the dial from hot to cold and make a positive impact on the planet. This football season, the two organizations are partnering to educate consumers on the benefits of switching to cold water washing with Tide to not only provide a great clean, but also to help the environment and save money. “Behavior change on this scale requires significant investment in…

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Tide Reinvents Clean on Journey to Decarbonize Laundry with Efforts to Turn Consumers to Cold, Explore Carbon Capture and Reduce Virgin Plastic

Stuart Mitchell

Tide®, America’s #1 trusted laundry detergent brand1, announced today its 2030 Ambition, a set of broad-reaching sustainability and purpose-driven commitments, spanning Tide’s full United States and Canadian supply chain and community initiatives. Tide is reinventing clean on its journey to decarbonize laundry at every step– from design, manufacturing and distribution to consumer use and end of life.To make this goal a reality, the brand will focus on key areas.In 2020,Tide reduced absolute greenhouse gas (GHG) emissions in its direct manufacturing by more than 75% annually versus a decade ago and…

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Bankers for NetZero confirms commitment of five banks

Stuart Mitchell

Bankers for NetZero, the initiative that aims to find positive solutions for accelerating progress towards a net zero world, has today confirmed the commitment of five banks that will play a proactive role in financing a green recovery and net zero transition across the entire UK economy. By collaborating across business, finance and government, the initiative will explore how the banking sector can help de-risk the net zero transition and work with other stakeholders to ensure policy, regulation and finance are all playing their part in enabling key industries of…

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