Timberland Expands Regenerative Leather Offerings, Sets Out to Build World’s First Regenerative Rubber Supply System for Footwear

On the heels of Earth Day, Timberland announces important advancements in its regenerative agriculture efforts, working toward a vision for Timberland® products to have a net positive impact on Nature by 2030. Timberland continues to lead the industry in the regenerative space – expanding upon its growing Regenerative Leather footwear offerings for spring, and forging a partnership with Terra Genesis International (TGI) to build the world’s first regenerative rubber supply system for footwear, with plans to pilot a collection in 2023. The brand also has a progressive campaign underway, tapping…

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Timberland Announces Bold Goal for Products to be Net Positive by 2030, Continues Pursuit of a Greener Future

In a bold move to address the environmental impact of the fashion industry, Timberland have announced a goal for its products to have a net positive impact on nature by 2030 — giving back more than it takes. Given Timberland’s outdoor heritage and longstanding commitment to protect nature, the brand is turning to nature for inspiration, driving innovation through regenerative agriculture and circular design. In pursuit of its net positive vision, Timberland has set two specific, measurable goals to achieve by 2030: 100% of products to be designed for circularity, and…

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Timberland Announces Partnership with The Savory Institute as Part of Effort to Build Regenerative Leather Supply Chain for Fashion Industry

Global outdoor lifestyle brand Timberland has announced a new partnership with the Savory Institute, a 501(c)(3) non-profit focused on the large-scale regeneration of the world’s grasslands, as part of the brand’s long-standing commitment to build a greener future. This move augments the brand’s recently announced collaboration with Other Half Processing, which sources hides from Thousand Hills Lifetime Grazed regenerative ranches.  Through these partnerships, Timberland is working to identify, aggregate, and connect early-adopter regenerative ranches with its large-scale tannery partners to help build a regenerative supply chain for the footwear and…

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Timberland Launches Season Two of Nature Needs Heroes Campaign

For the spring 2020 season, Timberland builds upon the brand’s Nature Needs Heroes campaign, celebrating six eco-heroes from around the globe who are making positive change for the planet, and calling on the global community to join the movement. The campaign first debuted in fall 2019, in concert with the bold announcement that Timberland will plant 50 million trees by 2025, to help fight the devastating effects of climate change in pursuit of a greener future. Timberland’s heroes are a community of open-minded change-makers committed to build a better future for the environment…

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Timberland Announces Move to Source Leather from Regenerative Ranches

Outdoor lifestyle brand Timberland have announced a new partnership with Other Half Processing to build a responsible leather supply chain sourced from ranches that employ regenerative practices. Ranchers and farmers who use regenerative grazing practices manage their cattle in a way that mimics the natural movement of herd animals. Such grazing allows for more rest and re-growth of grasses, which can lead to better food for livestock and healthier soil, as these grasses pull carbon out of the atmosphere and store it in the ground. In theory, this makes the land more…

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