To help improve the global issue of poor briefing, BetterBriefs has partnered with the IPA and The Marketoonist Tom Fishburne to release a new compendium featuring stats-backed satirical cartoons accompanied by punchy industry opinion from Mark Ritson, Peter Field, Daryl Fielding and more. The compendium entitled The issues with briefs and how to make them better, features humorous cartoons by Tom Fishburne that bring to life some of the key issues around marketing briefs. These draw on the core findings from BetterBriefs’ global 2021 study into marketing briefs, such as revealing…
Read MoreNew compendium launches to help improve poor briefing
