Abbott Lyon Announces Partnership with Tommy’s, The Pregnancy and Baby Charity

Abbott Lyon, one of the UK’s leading direct-to-consumer jewellery brands, today announces its partnership with Tommy’s, the UK’s leading pregnancy and baby charity, to support families through every stage of their journey into parenthood. Pregnancy and baby loss affect around half of families in the UK, yet many carry their stories quietly. The partnership aims to raise awareness, encourage more open conversations and help every family feel seen and supported. Throughout the year, Abbott Lyon will bring the partnership to life through meaningful collections, alongside the stories of its founders,…

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Tommy’s Launch #TogetherForChange campaign challenging the effects of social media following baby loss.

A survey by charity Tommy’s of over 1,000 women looks at the role social media has in influencing women’s outlook on pregnancy and baby loss: 84% feel there is an online community after baby loss and 45% have made new friends 70% said they felt guilty; 77% felt angry and 80% felt jealously towards pregnant friend CEO Jane Brewin says:   “It is our duty as a society to talk about baby loss and support those who have been through it.” Social media plays a huge role in pregnancy, from posting…

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