Abbott Lyon, one of the UK’s leading direct-to-consumer jewellery brands, today announces its partnership with Tommy’s, the UK’s leading pregnancy and baby charity, to support families through every stage of their journey into parenthood.
Pregnancy and baby loss affect around half of families in the UK, yet many carry their stories quietly. The partnership aims to raise awareness, encourage more open conversations and help every family feel seen and supported.
Throughout the year, Abbott Lyon will bring the partnership to life through meaningful collections, alongside the stories of its founders, champions, creators and community, shining a light on the many different experiences of pregnancy and parenthood.
Abbott Lyon has committed to raising a minimum of £50,000 for Tommy’s, helping to fund vital research and ensure more families can access support.
£50,000 could help fund a year of miscarriage research
Helping Tommy’s researchers test potential treatments faster, bringing them closer to preventing miscarriage and helping more families in the future.
£50,000 could help fund a Tommy’s Research Midwife for a year
Helping families take part in vital research, while working towards better care for those at risk of pregnancy complications.
The first collection launches this October to coincide with Baby Loss Awareness Week, with pieces designed for both men and women to honour every journey into parenthood, from the heartbreak of baby loss to the excitement of new beginnings and every moment of love, hope and healing in between.
For Abbott Lyon’s co-founders Asha and Jezz, this partnership is deeply personal.
“At a routine pregnancy scan, we heard the words no parent expects: We think there might be something wrong with your baby.” – Asha, Abbott Lyon Co-Founder
When Asha and Jezz experienced pregnancy loss, Tommy’s was there to help them make sense of what was happening and feel less alone during an incredibly difficult time.
“I turned to Tommy’s to help me make sense of it all, and their information meant I felt more prepared when we returned to speak to the consultant,” says Asha.
“It was during that appointment that we found out our baby’s heart had stopped beating. I was faced with decisions I never imagined I would have to make, and once again I turned to Tommy’s. Their support helped me understand my options and became something I returned to many times as I tried to navigate our loss. That is why this partnership means so much to me. My hope is that by speaking openly and supporting Tommy’s, we can help more people feel less alone.”
“Every journey into parenthood can look different, and every story deserves to be heard. Our story is one of many, and together we hope it encourages more open conversations, raises awareness and helps more families feel seen and supported,” says Asha.
Sarah House, Head of Corporate Partnerships at Tommy’s, says:
“Every pregnancy journey is different, and our partnership with Abbott Lyon will mirror the experiences we know many families face, supporting them to carry, celebrate and remember the moments that matter most.
Whether families are celebrating a healthy pregnancy, navigating uncertainty, marking a milestone, or remembering a baby they love, meaningful acts of recognition can make a lasting difference. Through this partnership, we hope to help more people feel seen, supported and connected throughout their journey.
We’re excited to be working together to raise awareness, encourage more open conversations around pregnancy and baby loss, and ultimately help more families bring their babies home.”
