Tag: Tony the Tiger

Tony the Tiger® and Shaquille O’Neal Press Forward with Mission Tiger™ Goal to Help 1 Million Kids Gain Better Access to Sports by End of 2021

Stuart Mitchell

Schools across the US are facing tremendous financial pressure: A recent DonorsChoose survey of coaches and teachers revealed 70% anticipate a decrease in sports funding, meaning school sports are at risk.1 As sports teach kids countless lifetime skills like leadership, teamwork and confidence, Tony the Tiger® is redoubling his commitment to Mission Tiger,™ setting an ambitious goal to help 1 million kids gain better access to sports by the end of 2021. A goal this big requires teamwork — and Tony’s tapping his Mission Tiger teammate and Kellogg’s Frosted Flakes®…

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Tony the Tiger® Recruits Superstars Shaquille O’Neal and Candace Parker to Give Philadelphia Middle School Athletes a Once-in-a-Lifetime Surprise

Stuart Mitchell

What started as a simple video conference call between Philadelphia middle school athletes and their coach turned into a true game changer today, thanks to a surprise appearance by Tony the Tiger, Shaquille O’Neal and Candace Parker. As part of the ongoing Mission Tiger campaign to help save and improve middle school sports nationwide, this legendary trio joined the video call to deliver a donation to the athletes at Philadelphia’s Young Scholars Charter School to help them get back in the game when sports resume. Life without sports seems strange…

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Tony the Tiger® is on a Mission to Give More Kids Access to In-School Sports

Stuart Mitchell

Kids may be returning to school soon but unfortunately, they might not be returning to school sports. According to a new survey of middle school teachers engaged with nonprofit DonorsChoose.org, 6 in 10 feel that their middle school athletic programs are barely funded or underfunded. A lack of funding accounts for 47% of cuts to middle school sports programs, the survey finds. Sports help shape kids’ lives. They teach teamwork, build confidence and help fuel kids’ academic potential. Studies reveal that physically active children score up to 40% higher on…

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