Every day two tradespeople working in the construction industry take their own lives, a suicide rate three times higher than the national average. To raise awareness about a hidden problem, Toolstation and krow Group have created a live text out of home campaign offering tradespeople immediate support to help overcome their worries and support with their mental wellbeing. The World’s Most Supportive Poster was a winner in Ocean Outdoor’s annual digital creative competition which fosters and supports bold, original ideas in digital out of home (DOOH). Toolstation and krow Group were…
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