Brands are starting to realize that diversity is key to successful marketing campaigns, but executing on inclusive marketing is not that easy. A new report from Top Design Firms reveals that brands need to embody an inclusive message in a way that directly resonates with their target audience. According to Top Design Firms’ study of 501 people in the U.S., Nike’s marketing campaign, “You Can’t Stop Us,” incorporates inclusive marketing that appeals to its target audience — 46% of consumers were likely to make a purchase after viewing the ad.…
Read More46% of Consumers Are Likely to Purchase Nike Products in Response to “You Can’t Stop Us” Campaign
