Influencer marketing spend was expected to reach as much as $15 billion (GBP £11.9bn) by 2022. But, as budgets are drastically reduced due to the global pandemic, marketers are under intense pressure to accurately track spend, optimise budgets, and properly measure return on their investments. Traackr, a leading influencer marketing platform, announced the release of a Budget Optimisation toolset for marketers to better analyse spend and increase ROI. Traackr’s new capabilities enable brands to take control of their influencer marketing budgets by tracking spend, not just per campaign, but across…
Read MoreTraackr Releases Budget Optimisation Tools to Demystify Influencer Marketing Investments
