Traackr identifies the rise of book-related influencer content during Covid-19

Coinciding with UNSECO’s Work Book and Copyright Day celebrations around the world on 23rd April, influencer marketing data platform Traackr has found that March 2020 saw a 43% increase in influencers posting about book clubs, resulting in a 31% increase in book-related Instagram posts, as compared to February 2020.  Drawing data from over 35,000 lifestyle influencers across North America and Europe, Traackr has identified a massive increase in bookstagramming and bookclub chatter on Instagram, in line with the coronavirus-related lockdown measures across the globe.  While beauty-related mentions have declined in…

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