Traackr Releases Budget Optimisation Tools to Demystify Influencer Marketing Investments

Influencer marketing spend was expected to reach as much as $15 billion (GBP £11.9bn) by 2022. But, as budgets are drastically reduced due to the global pandemic, marketers are under intense pressure to accurately track spend, optimise budgets, and properly measure return on their investments. Traackr, a leading influencer marketing platform, announced the release of a Budget Optimisation toolset for marketers to better analyse spend and increase ROI. Traackr’s new capabilities enable brands to take control of their influencer marketing budgets by tracking spend, not just per campaign, but across…

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Travel Mindset Partners With BLACK GIRL DIGITAL, INC. for Equal Representation of Black and POC Voices in Influencer Marketing

Travel Mindset, the leading tourism and lifestyle brand influencer marketing agency, has announced that it has partnered with BLACK GIRL DIGITAL, INC. to expand its global presence, focus on creating more diverse brand partnerships, and amplify messaging that authentically speaks to people of color (POC).   Through this strategic partnership, Travel Mindset and BLACK GIRL DIGITAL, INC. will provide the most comprehensive influencer marketing strategies, with a dedication to making sure Black voices and POC are not only highlighted but that marketing and content are developed with their interests in…

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CAP – Influencer Marketing – Key Advice Resources

The ASA/CAP have released a post called: Influencer Marketing – Key Advice Resources. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From infographics and webinars to Insight articles and our AdviceOnline database – we have a whole host of resources on influencer marketing to help marketers and influencers get it right and avoid a run-in with the ASA.  Key Guidance  Influencers’ guide to making…

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CAP – How many followers makes a celebrity? Medicines and influencer marketing

The ASA/CAP have released a post called: How many followers makes a celebrity? Medicines and influencer marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Influencer marketing on social media continues to grow and develop, becoming very much an established part of the advertising and marketing landscape.  While much of the regulatory discussion to date has been centred on labelling and transparency – it’s…

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