Despite influencer mentions and engagement around sustainable fashion having increased in 2019, European fast fashion brands continue to thrive, with ASOS, H&M, Zara and Topshop among the top 10 brands amongst influencers last year, according to a new report released today by influencer marketing platform Traackr. Traackr’s State of Influence: Fashion report pulls back the curtain to better understand the dynamics behind activewear, luxury, contemporary and fast fashion brands’ influencer marketing strategies and tactics. The report provides insights into 123 fashion brands, analysing the number of activated influencers, mentions and engagement…
Read MoreSustainable Fashion Gains Momentum But Fast Fashion Still Reigns with UK Influencers
