Tag: Fashion

Sustainable Fashion Gains Momentum But Fast Fashion Still Reigns with UK Influencers

Stuart Mitchell

Despite influencer mentions and engagement around sustainable fashion having increased in 2019, European fast fashion brands continue to thrive, with ASOS, H&M, Zara and Topshop among the top 10 brands amongst influencers last year, according to a new report released today by influencer marketing platform Traackr. Traackr’s State of Influence: Fashion report pulls back the curtain to better understand the dynamics behind activewear, luxury, contemporary and fast fashion brands’ influencer marketing strategies and tactics.   The report provides insights into 123 fashion brands, analysing the number of activated influencers, mentions and engagement…

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Fashion retailers leading sustainability trend by trialling new business models

Stuart Mitchell

The London Waste and Recycling Board (LWARB) and QSA Partners have announced that they are working with a number of fashion retailers to develop and pilot a range of new circular economy business models such as clothes hire, product resale, repair and rental services. The retailers – including Ted Baker, Farfetch and FW – will be exploring more sustainable ways of operating through the Circular Fashion Fast Forward project. Each retailer will explore its own bespoke approach to becoming a more circular business, developing new business models which will be…

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Walmart and Ellen DeGeneres Partner on New, Exclusive Fashion Line

Stuart Mitchell

Walmart has announced a new fashion line designed by Comedienne Ellen DeGeneres. Walmart announced the new line in a blog post. The line, called EV1, will feature something around 60 different items including t-shirts, accessories, footwear and denim clothing. The items are to be competitively priced and are designed to highlight diversity. Denise Incandela, Head of Fashion, Walmart eCommerce U.S. said: I’m thrilled to announce that we are working with Ellen to introduce EV1, a new women’s line that will debut this September and will feature nearly 60 items, ranging from…

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Fairtrade calls on more fashion brands to set a deadline to start paying living wages

Stuart Mitchell

To mark the launch of Fashion Revolution Week, the Fairtrade Foundation is calling on more fashion and apparel brands and retailers to set a deadline by which they will deliver living wages in their supply chain. On the 5th anniversary of the Rana Plaza garment factory disaster in which 1,138 people died Fairtrade wants the industry to pledge to end poverty wages and ensure a fair deal for the people who make the clothes we wear. To highlight the issue a new video released shines a light on the dark…

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Kate Moss showcases Oxfam’s sustainable and affordable fashion

Stuart Mitchell

Two of the biggest names in fashion, Kate Moss and David Bailey, joined forces to showcase Oxfam’s sustainable and affordable fashion. Kate is wearing an outfit chosen from over 136,000 items in Oxfam’s Online Shop. The outfit, together with all the others chosen for the shoot sold out in a matter of hours after appearing in the online shop.  The online shop, the UK’s biggest online charity shop, recently reported that sales had jumped by one third over the Christmas period with Burberry, Barbour, Gucci, Whistles and Boden among the…

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