World Wildlife Fund Launches New PSA to Combat Plastic Pollution featuring U2 song ‘Beautiful Day’

The World Wildlife Fund (WWF), the global conservation nonprofit, released a new Public Service Announcement (PSA) ahead of Earth Day (April 22nd), and ahead of the upcoming global plastic treaty negotiations (April 23-29). The PSA, geared towards addressing the global plastic pollution crisis, features ‘Beautiful Day’ the iconic song by U2, and pairs with a child’s voiceover bringing an unfiltered and hopeful and powerful message to this critical issue. In an historic move in 2022, 175 nations voted to adopt a United Nations-led global treaty to end plastic pollution. The…

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