The UK Stop Ad Fraud Coalition (UKSAFC) group – a collection of advertising professionals, policymakers, technology providers and agencies committed to tackling all forms of advertising-funded crime and fraud in the United Kingdom – has been accepted as a member of the Conscious Advertising Network (C.A.N). The UKSAFC, which includes representatives from Dentsu, FACT, Script and Annalect, was set up in 2022 and works to highlight the scale and threat of advertising fraud, to coordinate a multi-stakeholder approach to addressing the issue in the UK and provide a template the…
Read MoreUK Stop Ad Fraud Coalition group joins the Conscious Advertising Network (CAN)
