Tag: Conscious Advertising Network

VeraViews joins the Conscious Advertising Network (CAN)

Stuart Mitchell

VeraViews, an open-ledger advertising ecosystem that prevents ad fraud, has been accepted as a member of the Conscious Advertising Network (CAN).  In its membership application, VeraViews explained how ad fraud hurts both advertisers and publishers, and detailed its open ledger-based ad tech solution and patented ‘Proof of View’ (PoV) PoV technology, tailored to programmatic video advertising, which adds a purpose-built transparency layer that is tamper-resistant and auditable. This results in higher campaign ROIs for advertisers and speeds up publisher payments, as advertisers only pay for valid engagement on ad campaigns,…

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UK Stop Ad Fraud Coalition group joins the Conscious Advertising Network (CAN)

Stuart Mitchell

The UK Stop Ad Fraud Coalition (UKSAFC) group – a collection of advertising professionals, policymakers, technology providers and agencies committed to tackling all forms of advertising-funded crime and fraud in the United Kingdom – has been accepted as a member of the Conscious Advertising Network (C.A.N).  The UKSAFC, which includes representatives from Dentsu, FACT, Script and Annalect, was set up in 2022 and works to highlight the scale and threat of advertising fraud, to coordinate a multi-stakeholder approach to addressing the issue in the UK and provide a template the…

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Leading media agencies dentsu and IPG Mediabrands announced as newest members of the Conscious Advertising Network

Stuart Mitchell

The Conscious Advertising Network (CAN) has announced two new members – dentsu and IPG Mediabrands. Both media agencies commit to CAN’s ethical business practice manifestos in order to retain membership, which cover seven main areas: hate speech; dis/misinformation; diversity and inclusion; children’s wellbeing; informed consent, advertising fraud, and climate and sustainability.  Launched in 2019, CAN is a UK-based voluntary coalition of over 150 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising. Two of dentsu’s agencies, Merkle and gyro, have been members…

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