The Conscious Advertising Network (CAN) has announced two new members – dentsu and IPG Mediabrands. Both media agencies commit to CAN’s ethical business practice manifestos in order to retain membership, which cover seven main areas: hate speech; dis/misinformation; diversity and inclusion; children’s wellbeing; informed consent, advertising fraud, and climate and sustainability. Launched in 2019, CAN is a UK-based voluntary coalition of over 150 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising. Two of dentsu’s agencies, Merkle and gyro, have been members…
Read MoreLeading media agencies dentsu and IPG Mediabrands announced as newest members of the Conscious Advertising Network
