Tag: UNHCR

UNHCR Launches ‘ Nowhere People UK ’ Exhibition

Stuart Mitchell

In the first exhibition to document statelessness in the UK, artist Greg Constantine provides a glimpse into the hidden lives of these people living in the margins of society, denied basic rights that citizens take for granted. Among the exhibition’s ‘nowhere people’ is 27 year old Maya, who was one of tens of thousands of Kurdish children in Syria whose birth was unregistered by authorities. Her family was detained in the UK after their asylum claim was rejected, but Maya has since been granted British nationality. “Being stateless is not…

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IOC launches Olympic brand campaign “Become The Light” to help refugee’s

Stuart Mitchell

The International Olympic Committee (IOC) has launched a new integrated brand campaign, “Become The Light”, that aims to promote the Olympic values of excellence, friendship and respect. The campaign uses “light” as the symbolic representation of the Olympic values. Through a series of public service announcements, the campaign demonstrates how the inspirational achievements of athletes and the Olympic spirit can motivate people around the world to “Become The Light” and act as beacons of positivity. Supporting the IOC’s vision of building a better world through sport, the campaign invites participants…

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Past Campaigns – Team Refugee

Stuart Mitchell
Team Refugee

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is from 2016: Against all odds, in the summer of 2016 a team of 10 refugees from war-torn nations competed in the Olympics. The first ever Refugee Olympic Team, who competed under the Olympic flag, acted as a symbol of hope for the millions of refugees around the world risking their lives to flee…

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