Tag: Unilever

Unilever unveils next phase in clean-up of digital advertising with creation of Unilever Trusted Publishers

Stuart Mitchell

Unilever has announced the launch of Unilever Trusted Publishers, a network of global, regional and local online publishers and platforms which will work closely with the company to transform the way it advertises online. This will help Unilever gain more control and visibility over where its adverts are placed to ensure they are viewed by people not bots, ultimately creating a more positive experience for consumers online. The strict vetting criteria for selection to the Trusted Publishers will go beyond Unilever’s existing ‘3Vs’ – Viewability, Verification and Value standards –…

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Diageo, Unilever, Coca Cola and Nestlé pledge to clean up plastic in Africa

Stuart Mitchell

Diageo, Unilever, Coca Cola and Nestlé have launched a scheme to rid Africa of plastic waste. The Africa Plastics Recycling Alliance, which was announced by the international consumer goods companies at the CEO Africa Forum in Kigali, sets out to improve the collection and recycling of plastic waste and in doing so, create jobs and provide a boost to businesses. It will see the companies, which are each responsible for a significant volume of plastic packaging being produced each year, work to help their local subsidiaries engage in public-private partnerships…

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Nestlé and Unilever named top plastic polluters following Philippines brand and waste audits

Stuart Mitchell

Nestlé and Unilever are responsible for a quarter of the branded throwaway plastic driving the plastic pollution crisis in the Philippines, according to a report published today by the Global Alliance for Incinerator Alternatives (GAIA). The companies were named the top polluters based on a series of brand and waste audits conducted in six cities and one province in the country. The report, conducted in collaboration with the University of Santo Tomas’ Research Center for Social Sciences and Education (RCSSEd), provides new evidence exposing Nestlé and Unilever’s overproduction of single-use…

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Unilever acquires Graze

Stuart Mitchell

Unilever today announced it has acquired the holding company of graze, the UK’s leading healthy snacking brand. Founded in 2008, graze’s purpose is to put excitement into healthy snacking, providing a range of snacking nuts, seeds, trail mixes and snack bars, with no artificial ingredients. Having started with a snack box delivery service, graze is now a multichannel brand, with products available via retail stores, ecommerce and direct to consumer. With a broad portfolio of healthy snack products, graze accelerates Unilever’s presence in the fast-growing healthy snacking and out of…

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Unilever leads efforts to develop a cross media measurement model for brands

Stuart Mitchell

Unilever announces an initiative to build the first cross-media measurement model to help brands measure and understand campaign impact across the media landscape. As one of the biggest global advertisers Unilever has long championed a positive, responsible advertising ecosystem, promoting the 3Vs of viewability, verification and value, and tackling issues of ad fraud and brand safety. The 2018 launch of the Responsibility Framework deepened and broadened Unilever’s approach to partner engagement through commitments to ensure Responsible Platforms, Content and Infrastructure. Under the commitment to Responsible Infrastructure, over the past year…

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